Mountain Dew has revealed its plan to supply gamers with more than a caffeine high for popping strangers off via headshots come September.
The popular soft drink will join up with Microsoft and Doritos to celebrate the launch of Halo: Reach
. Starting on September fifth, gamers will have the chance to partake in a promotion to win exclusive Xbox 360 and Dew prizes.
It isn't entirely clear if they will be won via codes under bottle caps or if it will be similar to downloadable (DLC) content offered by Dr. Pepper for Mass Effect 2
and other EA published titles.
In years past Mountain Dew has offered some nifty prizes for collecting points from caps, and it would be nice to see some exclusive Reach
swag. Something akin to exclusive DLC helmets or armor wouldn't be a bad reason to pick up a Mountain Dew, either.
A new type of Game Fuel, or even the same Game Fuel released to promote Halo 3
and World of Warcraft
, would have been even more welcome. It's probably for the best that I don't get sucked into marketing and not rot my insides with death milk...err, soda.
For now keep your eyes peeled for Dew and Doritos packaging branded with spartans.