Hey D-toiders this may be old news but I saw this in the store today for the first time and decided to try one. I try allot of the "energy" drinks when I come across them but the name of this one caught my eye. Not to mention the claim "Enhances brain focus and memory retention" The taste is not bad kind of like you mixed an amp and a monster with some pink lemonade. But hay if can really enhance brain focus and memory retention that's cool now you don't have to go out and buy brain age for your Nintendo DS. As for it's energy enhancement I'd rate it the same as as Amp. So far but I'm only half way through THE CAN AND I'M NOT HYPER AT ALL. Although I do find my self a little nauseous but that might be the quart of ice cream I just ate. Any way just thought I'd share.