Retake Mass Effect is the Kony 2012 of videogames

Apparently, it wasn't enough just to cry a river about the endings to Mass Effect 3. Some of the whiners trying to force BioWare's hand and get a new ending as DLC have decended to new lows by tying their selfishness to a Child's Play fundraising drive in order to "bring attention" to their little movement.

Nothing against sick kids, mind you; Child's Play is an amazing organization, and plenty of game content outlets have partnered with them and still team up for sexy, charitable results. In this case, however, it's not about the children; it's about a bunch of childish, grown adults trying to bully a company into giving them what they want. Similar to the Kony 2012 campaign, the minds behind Retake Mass Effect are attempting to play on the sympathies of those who come across it by hiding behind the guise of a benefit drive (for hospitalized youth instead of conscripted child soldiers), while trying to play off their own goals (new endings instead of cash money from merch) as the less important side of things, and begging for attention from media outlets (bombarding Dtoid with tips as opposed to spraying their load all over Facebook, Youtube, and Twitter, though I imagine RME is doing both).

Even without looking more deeply into things, the name of the campaign alone should raise red flags in anyone with some common sense. "Retake" Mass Effect? Beyond each player's individual Commander Shepard, the game, franchise, or whatever else were never yours to be taken away or retaken in the first place. The sheer arrogance of these Mass Effect Threvisionists shines brightly through any humility in their petition; "We would like to dispel the perception that we are angry or entitled," my ass.

This move is some seriously underhanded manipulation of a great charity in order to make BioWare look like complete bastards if they don't comply with the demands of a bunch of needy, entitled twats, and it makes me sick to think I'm even tangentially similar to their breed for enjoying games, or even for just being human. If you'd like to contribute to Child's Play, there are events pretty much every day of the year that might snag your interest and support, or you can just kick them donations directly. There's no reason to get wrapped up in this idiocy just to support a good cause, and if anything, I would love to see BioWare match or even surpass however much Retake Mass Effect 3 makes in contributions, just to show these brats what's up.

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